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Marketing is Failing Often and Failing Fast

Recently I’ve been watching this show called Rick and Morty. If you don’t know what it is, its like Back to the Future mixed with Family Guy. I say that because the show airs on Adult Swim and is clearly not meant for children. There are two protagonist, a foul mouthed, uncaring mad scientist grandfather by the name of Rick and an uncomfortably awkward, noble 14 year old kid named Morty. Well just like Back to the Future, Rick and Morty often travel through space, interdimensionally and sometimes through time. Read more

Follow the Narrative

I was driving into work today and ESPN was discussing a rather interesting topic. Many of their reporters are also their broadcasters or radio personalities. What was being discussed was the viability of UFC and if the sport needed its stars more than the stars needed the league. It was brought up that many reporters who write about certain sports will tend to follow narratives. They gravitate towards certain players rise or journey or in Football ‘s case, they discuss the tradition and hardship of the city. Read more

90% of It is Being Present

While I was still in college, I was at an entrepreneurial conference that was held for university students. It was called CEO and it was all about inspiring students to really go at that start up life. I remember at one of these sessions I was listening to a senior discuss what had helped him be successful. He had started a college start up that helped men deliver gifts to their girlfriends. I know right, a college senior WOULD create a business like that. Read more

What If People Say Bad Things About My Product?

I hear this question all the time. Business owners being skeptical about having their product reviewed by major magazines, journals or bloggers. The fear that being on Yelp means that people will be up in arms and start complaining about your product. Before you know it, the only thing people are listening to are these people saying these bad things and there you go, business is down the tank and you need to declare bankruptcy. It may sound exaggerated, but after the 10th million time I heard this, I wanted to address the topic.  Read more

You Don’t Have to Be Perfect; Just Always Improve

Something I’ve learned through my years of doing this search engine optimization thing is that every year you have to be learning. New changes are made. Technology gets better, search engines update their algorithms and new, better programs are made to better do the job. Its just the nature of the industry. Those who refuse to move with the quick pace of the industry, quickly become obsolete. Recently though after a chance conversation with my gym owner, he reminded me that its not just SEO, its all fields. Read more

If Marketing Doesn’t Speak to You, It Doesn’t Mean Its Bad

Just because you don’t like a message does not mean it is bad marketing. The best marketing targets a certain group and does a great job tailoring their message to that market. I’ve repeated this many times, but if you are marketing to everyone, you are marketing to no one. Therefore, when you watch commercials, see advertisements or witness a campaign, don’t jump to conclusions if it doesn’t resonate with you. Read more

Organization is Key to Marketing

Failure in marketing isn’t about effort or creativity. Failure is lack of consistency. Consistency means the business staying committed to campaigns the whole way through. Excitement usually fades and people fall back into their old habits. Soon marketing is forgotten. Its like anything else really, diet or a fitness program. The way to get past this burnout or to stay consistent is to create organization. Read more

You Have to Find Your Market

A part of my time I spend at a coworking space down in Costa Mesa. While there I’d fielded questions from many start ups and small businesses. Something that comes up a lot is that the business knows who their target customer is. They know who they want to reach out to. Where people need help is in finding the audience. Read more

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