Recently I’ve been learning kickboxing with a new training center. I’ve really enjoyed my time, especially when it comes to learning the techniques of fighting. One day after one of the sessions, I asked the head trainer if he would take a minute to help me with my footwork and the finer details of kickboxing. What started out as just 5 minutes of tweaking and working on my form eventually became 30 to 35 minutes worth of fighting instruction and strategy.
Numbers offer comfort. We like to use them as a crutch. That way whatever happens, we can say it wasn’t me, it was what the numbers said. In business, you are going to be inundated with numbers. Every software and online provider will be feeding you numbers so they can prove that their service is worth it.
What is an Influencer
Influencers is a popular term used in the Marketing industry. Its a broad term for a figure who is particularly well respected in their industry and has a following of people who look to them for advice. There is no numerical or statistical barometer for determining if a person is an influencer. Influencers are not restricted by mediums either. So they can be an influencer from blogging, Instagram, Twitter, etc.
Everyone wants to hit a home run. For anyone who plays baseball, obviously home runs aren’t everything. There is a lot more to the game. You want a good bull pin, people who can get on base and a defense that doesn’t commit errors. There is a lot to winning a baseball game. For marketing, its the same. Very rarely is it just one thing that will get you a win. I recently came across a case by Google and how they used marketing channels accessible to small business to advertise their products.
Guest blogging is a highly technical term that really is only used by the online marketing and blogging community. At its core, it means you as an individual, or a business, writing or contributing on another entities marketing channels. A common example is a website specialist writing a post for a company that helps small businesses start. The post is for the company but it is written by the website specialist.
When your in marketing, you enter a world that borders the world of creativity and data. Saying this, the success of your marketing stops becoming systematic and more about your ability to leverage creativity and talent. This is a constant battle that I have to fight as I specialize in internet marketing and SEO. This conundrum has made me try to balance a level of creativity that can help create original content for clients while also harmonizing that with a commitment to tracking and analyzing data.
Most people can agree that talent is not enough. Success and fame is built on many circumstances. Some people will cry luck, environment, chance and the popularity of the time. The amalgam of factors make many people just shrug and walk away. And its the same for many field including music, sports and business. Your either lucky enough to be famous or you aren’t.
The deeper I get into marketing, the more I realize how little power a brand and marketer really has. The reason being that at the end of the day, you can have all the best graphics, product benefits and greatest advertising campaign. But if there is no one to receive it or to help spread the word, then there is no point. Marketing is something that is a collective unit. It necessitates the help of many individuals. This includes your customers, the media and influencers.
Last night I conducted a social media audit. The point of the audit was to better understand the current social media presence for a client that Ron and I recently had signed. The new client’s major emphasis was Social Media. They wanted to be a part of the social media game, so naturally I needed to see how all the competitors were doing. After looking through about 8 different companies and all of their social media accounts, it offered a nice reminder to what separates the good from the bad. That thing is consistency.