Creating a brand isn’t hard. It’s the sacrifice that is hard. Its easy to say what we want to become. What our brand will stand for, who we want to work with. The hard part is saying who we won’t target, the things that our brand won’t do.
TV is still a big deal. Netflix, mobile phones and tablets may be more prevalent, but nothing draws more attention than TV. People still tune in for big events like the Super Bowl, season finales and of course just the weekly ritual of catching up with your favorite characters. These shows are an extremely integral part of our lives and often what shows we watch build our personality. This is where businesses can hone in and start creating their own personality and make a connection with their customers.