A part of my time I spend at a coworking space down in Costa Mesa. While there I’d fielded questions from many start ups and small businesses. Something that comes up a lot is that the business knows who their target customer is. They know who they want to reach out to. Where people need help is in finding the audience.
Numbers offer comfort. We like to use them as a crutch. That way whatever happens, we can say it wasn’t me, it was what the numbers said. In business, you are going to be inundated with numbers. Every software and online provider will be feeding you numbers so they can prove that their service is worth it.
What is an Influencer
Influencers is a popular term used in the Marketing industry. Its a broad term for a figure who is particularly well respected in their industry and has a following of people who look to them for advice. There is no numerical or statistical barometer for determining if a person is an influencer. Influencers are not restricted by mediums either. So they can be an influencer from blogging, Instagram, Twitter, etc.
When your in marketing, you enter a world that borders the world of creativity and data. Saying this, the success of your marketing stops becoming systematic and more about your ability to leverage creativity and talent. This is a constant battle that I have to fight as I specialize in internet marketing and SEO. This conundrum has made me try to balance a level of creativity that can help create original content for clients while also harmonizing that with a commitment to tracking and analyzing data.
Sunday comics are always the best. Even though newspapers have long been replaced by digital media, comic strips have this vintage style that remind me of the allure of a vinyl record. I remember always being a huge fan of Garfield comics. I loved that cat. That was the one thing I would get from the library when my mom would force me to read something.
Sitting in a parking lot, staring intently on our phones, my friend and I were trying to figure out where we would eat. We were in a section of Los Angeles that was unfamiliar to us and coming from Orange County, we were unsure about where to go. Santa Monica was just a little too far and downtown LA was the same. So like any modern day citizen, we jumped on our phones and looked up some places to eat.
At the end of the day Search Engine Optimization is meant to increase your rankings. To get there though you need a good site, great content and links. What often happens though is that if you do SEO right, business relationships pop up. What I have found is that conducting search engine optimization has brought about those treasured underlined blue fonts to get directed to your site, but it leads you to people and businesses that are more than willing to start a relationship with you. Today, I’ll take you through how SEO and linkbuilding helps get your business not only ranked higher, but it gets you more connected.
What’s great about marketing is that it’s the aspect of business where the brand can come alive. It allows you to step out of your logo and storefront and put out beautiful designs and graphics that make your brand start to feel tangible. Companies like Coca Cola, Google and Apple are great example of companies who have expertly made their brand into tangible beings. When it comes to marketing your brand, it can be exciting, but overwhelming. This is where the concept of minimum viable product comes into play.
I watch/listen to a lot of talk shows. Sports talk shows that is. And when you watch any genre of talk show over and over again, you start noticing patterns. Well what I noticed with sports talk shows is how they make their show fun. Its hard enough sitting in a lecture or a seminar for an hour, yet how the hell do we sit through an hour long show or radio program. What I found is that it revolves not around the content itself, but around the delivery. They make the delivery fun. They even incorporate games.
The Distrust for SEO
While starting the agency, I’ve been in my fair share of meetings. My central tenant in these meetings is Search Engine Optimization. Its what we specialize in and the focus of all our marketing campaigns. SEO just doesn’t get the cool kid attention that Social Media does though. Lots of business owners and marketing managers have pushed off SEO as a behind the scenes, sneaky method of marketing that has no backing. Back that up with few academic institutions teaching SEO but having full on classes and projects on Social Media, you can start to see why there is a certain distrust with the field.