I hear this question all the time. Business owners being skeptical about having their product reviewed by major magazines, journals or bloggers. The fear that being on Yelp means that people will be up in arms and start complaining about your product. Before you know it, the only thing people are listening to are these people saying these bad things and there you go, business is down the tank and you need to declare bankruptcy. It may sound exaggerated, but after the 10th million time I heard this, I wanted to address the topic.
Everyone wants to hit a home run. For anyone who plays baseball, obviously home runs aren’t everything. There is a lot more to the game. You want a good bull pin, people who can get on base and a defense that doesn’t commit errors. There is a lot to winning a baseball game. For marketing, its the same. Very rarely is it just one thing that will get you a win. I recently came across a case by Google and how they used marketing channels accessible to small business to advertise their products.
The deeper I get into marketing, the more I realize how little power a brand and marketer really has. The reason being that at the end of the day, you can have all the best graphics, product benefits and greatest advertising campaign. But if there is no one to receive it or to help spread the word, then there is no point. Marketing is something that is a collective unit. It necessitates the help of many individuals. This includes your customers, the media and influencers.
Last night I conducted a social media audit. The point of the audit was to better understand the current social media presence for a client that Ron and I recently had signed. The new client’s major emphasis was Social Media. They wanted to be a part of the social media game, so naturally I needed to see how all the competitors were doing. After looking through about 8 different companies and all of their social media accounts, it offered a nice reminder to what separates the good from the bad. That thing is consistency.
Sunday comics are always the best. Even though newspapers have long been replaced by digital media, comic strips have this vintage style that remind me of the allure of a vinyl record. I remember always being a huge fan of Garfield comics. I loved that cat. That was the one thing I would get from the library when my mom would force me to read something.
We haven’t talked much about Snapchat at Ron Wave Design. However, for today’s post, we had to get into it. The reason is because of one man. His name is DJ Khaled. Yes, I’m talking about that one guy who was on all those songs from 2006 – 2010. You know the ones where he’s randomly screaming, “We The Best!”
We’re Not Joking, Give Him a Follow
A couple months ago I was trying to plan a little birthday event to be able to reconnect with old friends. I spent some time researching locations, asked for recommendations and then created a Facebook event page. I went through my entire friends list and invited a whole bunch of people. Like any business, I thought creating that Facebook events page would be good enough. People would come, no problem.
What’s great about marketing is that it’s the aspect of business where the brand can come alive. It allows you to step out of your logo and storefront and put out beautiful designs and graphics that make your brand start to feel tangible. Companies like Coca Cola, Google and Apple are great example of companies who have expertly made their brand into tangible beings. When it comes to marketing your brand, it can be exciting, but overwhelming. This is where the concept of minimum viable product comes into play.
I watch/listen to a lot of talk shows. Sports talk shows that is. And when you watch any genre of talk show over and over again, you start noticing patterns. Well what I noticed with sports talk shows is how they make their show fun. Its hard enough sitting in a lecture or a seminar for an hour, yet how the hell do we sit through an hour long show or radio program. What I found is that it revolves not around the content itself, but around the delivery. They make the delivery fun. They even incorporate games.
You ever have one of those days where your sitting at your desk, completely lost in the thought of all the tasks you want to accomplish for the day? All you really think about is getting some work done. But, a friendly face walks by and asks you to get lunch with the others. The stickler inside you always screams into your conscious, “What the hell are you thinking?! You don’t have time for fun! Get back to work!”