March 23, 2016 Jason Khoo

Facebook Won’t Save Your Marketing, But it Certainly Helps

A couple months ago I was trying to plan a little birthday event to be able to reconnect with old friends. I spent some time researching locations, asked for recommendations and then created a Facebook event page. I went through my entire friends list and invited a whole bunch of people. Like any business, I thought creating that Facebook events page would be good enough. People would come, no problem.

That’s Where I Was Wrong

After making the event page, I really didn’t have time to come back to the page. One of my clients had some major updates and projects that we were finishing up. So I was hoping that the event page would do its job. It would just get everyone to come. After 4 – 5 days had passed only 2 people pressed going.

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That didn’t feel awesome. I think I had invited 100 people and I had 2% conversion rate. That’s pitiful. Especially when these are people that I at one point or another were friends with. So in a business sense, these are qualified leads. 2% is just embarrassing.

Of course, I felt like I had no friends. Shout out to Jenna Marbles for a spot on gif!

It got better though

 

Like A Good Marketer, I Remembered Social Media is Only One Part

After that couple of minutes sulking in my loser self, I remembered that I’m a dang marketer. I am literally trained for this. I did a quick gut check and realized, I was relying on Facebook. I was doing everything I told clients not to do.

Once I got back to my senses, I applied my marketing knowledge. I decided that I would take some time and personally reach out.  Long story short, the number of people who said they were attending went from 2 to 12 and 6 maybes. The actual event had a little over 20 people attend.

To Wrap it All Up

I’m not giving these numbers because I’m trying to tell you how many or little friends I have. The point is to say that social media and Facebook wasn’t the answer. I thought creating the event would be all I had to do. People would just come out. However, I realized social media is a little like TV or watching a guest speaker. As an audience member you recede into the crowd, you don’t think that the person talking is talking directly to you. But with normal sales and marketing practice, I followed up personally with different individuals.

Once I followed up, the number of  people who hit “going” drastically increased. I guess you could also call it conversions. When your business does marketing, is social media all you are doing or are you going to the extra step to form that relationship?

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About the Author

Jason Khoo Jason is a graduate from California State University Fullerton's Mihaylo Marketing program. Starting his career in marketing consultancy as a sophomore, Jason went door to door asking businesses to give him a chance. From then on, Jason has been helping businesses understanding the vast bevy of marketing and online tools to help accomplish business goals on behalf of his clients. Jason writes at Ron Wave Design, his personal site and at medium (@jasonjkhoo).
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