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The Benefits of Joining a Community for Your Business

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Specialization can lead to loneliness.

It’s true. No matter how good you are or how much you like to work independently, at the end of the day we would love to discuss our passions with our peers. It’s not always easy when at the office you’re seen as the expert. It’s not like you’re going to go to a local bar and happen to find someone who is an expert either. This is where I urge people to actively find a community within their expertise. Not communities that are going to be your hiking buddies or the people you go to happy hour with.

Technical Benefits of Communities

You need to find people in your space, people who deal with your same problems and issues. At the end of the day when you are good at what you do, you can get complacent. This means you can become privy to updates in the industry and when you are unchecked, you may not realize that you may not be doing everything to the best of your ability.

Benefits of joining a community include:

  • Access to industry updates from your peers. With so many ears it’s easier to stay up-to-date with everything
  • Solutions to problems that you may be having. This can come in templates, tools, resources, etc. that may be perfect for what you’re dealing with
  • Increased authority. People respect those who are active and constantly interacting. Your standing in your industry will begin to climb so long as you stay committed to it.

Personal Benefits of Communities:

I’m a big believer in balance. So including the personal benefits is so important to me. When you join communities that are a part of your life, you become more well-connected and know that others are dealing with your same issues. Being able to vent, discuss and figure out ways to get past your unique problems in the industry can push you past frustration and into feeling zen.

Benefits include:

  • Camaraderie and a feeling of connection. Knowing that other people care just as much about the work you do.
  • Sense of Empathy. By giving to the community and helping your other peers, it makes you feel like an active member of the community, contributing to the overall good
  • Funnel for Friends. When you help others and consistently see other users at a community, friendships will form

Let’s Just Rip the Band-Aid Off and Get Rid of Some Negative Connotations

Communities make people think of things like forums. Forums make people think of ugly user interfaces that are filled with anti-socialites. A common way people think of these forum and online community participants is of people who don’t have friends are parked in their garages, and have nothing better to do than to go online and talk to others about trivial issues.

AntiSocial

Well, let’s just get rid of that now. The internet is dominant. And many of the social media you use have some ancestry into forums.

Communities are much more prevalent and common on the internet. This is because with the internet being so accessible now it’s hard to enjoy oneself through all the filth. Online communities solve that. With areas that are devoted to your skills and passions, you can filter all the filth and concentrate on things that you like. Many of these communities have the same operations as many of your favorite social media, so learning to use them is relatively easy.

Where to Find Communities

Communities exist almost everywhere that is possible. Many websites have blogs and membership forums. Twitter has things like Twitter Chats, Facebook with Facebook groups and many sites dedicated to being a forum.

The best way to look is to do a simple Google search. Type in your industry and type in forums, Twitter chats, or groups. Remember, your not going to find all of them immediately either, and nor should you. There is no way you will be able to manage and participate in all of these different groups. Pick a couple that you have an affinity towards, and start contributing and getting your comfort level up. Once you’ve developed a habit, then start moving on and contributing in other areas.

Search Business Group is a team of people who are involved with the healthcare marketing industry. Like us, you can find also the right community.

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Ron Arellano
Ron Arellano
President of Search Business Group, Ron is a Healthcare Business Consultant, Digital Marketer, Award-Winning Senior Creative Director Who Loves UX/UI, Web, SEO, Data, and Animals.

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