July 25, 2016 Jason Khoo

If Marketing Doesn’t Speak to You, It Doesn’t Mean Its Bad

Just because you don’t like a message does not mean it is bad marketing. The best marketing targets a certain group and does a great job tailoring their message to that market. I’ve repeated this many times, but if you are marketing to everyone, you are marketing to no one. Therefore, when you watch commercials, see advertisements or witness a campaign, don’t jump to conclusions if it doesn’t resonate with you.

Add Perspective

Before you evaluate a company’s marketing, first ask all the right questions. Are they trying to target someone like you? The chances are no, they are not.

There are so many factors to consider, but the main part that will help guide you in understanding everything else is who they are trying to target. This will tell you why they are marketing in places that they are. Maybe the wording they use or the colors featured have that target in mind. Even the difference between online marketing and direct marketing can come down to the demographic targeted.

Why Does This Even Matter?

When you create your own marketing campaigns, it is extremely easy to bias your efforts to what works on you. This is great, but this doesn’t always match up with the customers you are targeting. Some groups love blogs, others like forums while there are definitely pockets that avoid blogs and forums. If you don’t allow yourself the perspective to see this then you will miss out on a lot of successful marketing campaigns.

Don’t get me wrong. There is a lot of terrible marketing out there, but do yourself a favor. Keep an open mind and really take the time to evaluate the marketing you see out there. You’ll be surprised, you’ll learn a lot.

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Jason Khoo

Jason is a graduate from California State University Fullerton's Mihaylo Marketing program. Starting his career in marketing consultancy as a sophomore, Jason went door to door asking businesses to give him a chance. From then on, Jason has been helping businesses understanding the vast bevy of marketing and online tools to help accomplish business goals on behalf of his clients. Jason writes at Ron Wave Design, his personal site and at medium (@jasonjkhoo).
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