Case Study: How I as a Consumer Decided Where to Eat

Sitting in a parking lot, staring intently on our phones, my friend and I were trying to figure out where we would eat. We were in a section of Los Angeles that was unfamiliar to us and coming from Orange County, we were unsure about where to go. Santa Monica was just a little too far and downtown LA was the same. So like any modern day citizen, we jumped on our phones and looked up some places to eat. Read more

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