A part of my time I spend at a coworking space down in Costa Mesa. While there I’d fielded questions from many start ups and small businesses. Something that comes up a lot is that the business knows who their target customer is. They know who they want to reach out to. Where people need help is in finding the audience.
Recently I’ve been learning kickboxing with a new training center. I’ve really enjoyed my time, especially when it comes to learning the techniques of fighting. One day after one of the sessions, I asked the head trainer if he would take a minute to help me with my footwork and the finer details of kickboxing. What started out as just 5 minutes of tweaking and working on my form eventually became 30 to 35 minutes worth of fighting instruction and strategy.
The deeper I get into marketing, the more I realize how little power a brand and marketer really has. The reason being that at the end of the day, you can have all the best graphics, product benefits and greatest advertising campaign. But if there is no one to receive it or to help spread the word, then there is no point. Marketing is something that is a collective unit. It necessitates the help of many individuals. This includes your customers, the media and influencers.
Its hard to think of how to give value. Everyone tells you to do it, but that is like when people say be healthy. What does that even mean? Well today I have some quick ideas on how to get your business to participate in global or community celebrations and to provide value. This will help save you from those days of creative and content back log.
Sunday comics are always the best. Even though newspapers have long been replaced by digital media, comic strips have this vintage style that remind me of the allure of a vinyl record. I remember always being a huge fan of Garfield comics. I loved that cat. That was the one thing I would get from the library when my mom would force me to read something.
What is Content and Why is it Such a Big Deal?
You ever heard the term, “Content is King”? Yeah I have too and just like you, I also hate hearing it. It is one of the most overused terms used in the business and marketing world right now. It is being used for the right reasons though and the adage “Content is King” overuse is the unintended consequence. Content truly is now the focus of many agencies and corporations. Now it may not necessarily be the king, but it definitely is the fuel powering campaigns.
Today is the day I hate. Where everything is a lie. Things I read on social media reach a level of absurdity that somehow make you want to go back to the normal weird level of Facebook. On a day like this, where people are scheming to make jokes, your darn sure that some really lame stuff comes out.
Today’s spotlight is a YouTube channel that I’ve been watching for about five years now. They do a great job with their content and till this day I’m still really impressed how they have made a business out of their videos. The channel is called WatchMojo and it is often what I find myself wasting my day to. For some people its Netflix, for me its often WatchMojo.
What’s great about marketing is that it’s the aspect of business where the brand can come alive. It allows you to step out of your logo and storefront and put out beautiful designs and graphics that make your brand start to feel tangible. Companies like Coca Cola, Google and Apple are great example of companies who have expertly made their brand into tangible beings. When it comes to marketing your brand, it can be exciting, but overwhelming. This is where the concept of minimum viable product comes into play.
I watch/listen to a lot of talk shows. Sports talk shows that is. And when you watch any genre of talk show over and over again, you start noticing patterns. Well what I noticed with sports talk shows is how they make their show fun. Its hard enough sitting in a lecture or a seminar for an hour, yet how the hell do we sit through an hour long show or radio program. What I found is that it revolves not around the content itself, but around the delivery. They make the delivery fun. They even incorporate games.