Recently I’ve been learning kickboxing with a new training center. I’ve really enjoyed my time, especially when it comes to learning the techniques of fighting. One day after one of the sessions, I asked the head trainer if he would take a minute to help me with my footwork and the finer details of kickboxing. What started out as just 5 minutes of tweaking and working on my form eventually became 30 to 35 minutes worth of fighting instruction and strategy.
What is Content and Why is it Such a Big Deal?
You ever heard the term, “Content is King”? Yeah I have too and just like you, I also hate hearing it. It is one of the most overused terms used in the business and marketing world right now. It is being used for the right reasons though and the adage “Content is King” overuse is the unintended consequence. Content truly is now the focus of many agencies and corporations. Now it may not necessarily be the king, but it definitely is the fuel powering campaigns.
Yesterday I participated in 2 Twitter chats. To be specific they were #viralchat and #mediachat. While in these chats, we discussed the topic of content and influencer outreach. A question came up about how important content was to building a following.