Creating a brand isn’t hard. It’s the sacrifice that is hard. Its easy to say what we want to become. What our brand will stand for, who we want to work with. The hard part is saying who we won’t target, the things that our brand won’t do.
That’s all we are trying to do. I have been doing this whole marketing thing for a while now and Ron has been designing even longer. What we care about is helping people, specifically business owners. The reason for business owners is because the whole entrepreneurial business world is an extremely personal one for Ron and I. Every business had a dream behind it, a person behind it. People seem to forget that. There is this common notion that all businesses are just an entity of four walls and conniving owners behind them, scheming to milk every dollar out of you. Of course, there are always bad apples, but the small business community is so much more than that.