Social Media Is About Consistency Not Quantity

Last night I conducted a social media audit. The point of the audit was to better understand the current social media presence for a client that Ron and I recently had signed. The new client’s major emphasis was Social Media. They wanted to be a part of the social media game, so naturally I needed to see how all the competitors were doing. After looking through about 8 different companies and all of their social media accounts, it offered a nice reminder to what separates the good from the bad. That thing is consistency. Read more

Auto-Sharing: Increases Efficiency, Decreases Quality

The business environment right now is all about life hacking and efficiency. For small business owners and entrepreneurs, it is a life saver. Having to operate a business, manage a workforce and at the same time, be expected to create a successful complete marketing campaign is just too much. Personally, I run a marketing and design agency and handling marketing for our own business is hard enough. Read more

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