Last night I conducted a social media audit. The point of the audit was to better understand the current social media presence for a client that Ron and I recently had signed. The new client’s major emphasis was Social Media. They wanted to be a part of the social media game, so naturally I needed to see how all the competitors were doing. After looking through about 8 different companies and all of their social media accounts, it offered a nice reminder to what separates the good from the bad. That thing is consistency.
The business environment right now is all about life hacking and efficiency. For small business owners and entrepreneurs, it is a life saver. Having to operate a business, manage a workforce and at the same time, be expected to create a successful complete marketing campaign is just too much. Personally, I run a marketing and design agency and handling marketing for our own business is hard enough.