What’s great about marketing is that it’s the aspect of business where the brand can come alive. It allows you to step out of your logo and storefront and put out beautiful designs and graphics that make your brand start to feel tangible. Companies like Coca Cola, Google and Apple are great example of companies who have expertly made their brand into tangible beings. When it comes to marketing your brand, it can be exciting, but overwhelming. This is where the concept of minimum viable product comes into play.
I just stepped out of a sales call and I got into an interesting quick conversation with one of the people at the office I was visiting. He mentioned his higher up’s and how it was frustrating to try and get more exposure for the software they had developed. It was the usual gripes. People want to spend $3 to make $300,000 in revenue.
Yesterday I participated in 2 Twitter chats. To be specific they were #viralchat and #mediachat. While in these chats, we discussed the topic of content and influencer outreach. A question came up about how important content was to building a following.
Note: At the writing of this post it was the day before President Obama’s State of the Union
Last night was President Obama’s final State of the Union address. I was able to catch some of the speech on YouTube, but because of some impending deadlines I had to jump off and get back to work. Even though I only caught about 10 to 15 minutes of it all, there was still a certain part of the video that really shook me. It was when Obama asked us,
“how do we reignite that spirit of innovation to meet our biggest challenges?”
You ever have one of those days where your sitting at your desk, completely lost in the thought of all the tasks you want to accomplish for the day? All you really think about is getting some work done. But, a friendly face walks by and asks you to get lunch with the others. The stickler inside you always screams into your conscious, “What the hell are you thinking?! You don’t have time for fun! Get back to work!”
“A war is being fought right now and the good guys are losing. That war is the internet and we’re all equal players.”
The internet provides all of us a safe haven for hopefuls and dreamers to finally act on achieving success that was otherwise un-accessible to people who wanted to make it big. So really, people like you and me are who I am talking about. Add to that the unbelievable fast growth of social media and the overall nature of the internet being so much more complex, but also more opportunistic.