Creating a brand isn’t hard. It’s the sacrifice that is hard. Its easy to say what we want to become. What our brand will stand for, who we want to work with. The hard part is saying who we won’t target, the things that our brand won’t do.
What is an Influencer
Influencers is a popular term used in the Marketing industry. Its a broad term for a figure who is particularly well respected in their industry and has a following of people who look to them for advice. There is no numerical or statistical barometer for determining if a person is an influencer. Influencers are not restricted by mediums either. So they can be an influencer from blogging, Instagram, Twitter, etc.
Everyone wants to hit a home run. For anyone who plays baseball, obviously home runs aren’t everything. There is a lot more to the game. You want a good bull pin, people who can get on base and a defense that doesn’t commit errors. There is a lot to winning a baseball game. For marketing, its the same. Very rarely is it just one thing that will get you a win. I recently came across a case by Google and how they used marketing channels accessible to small business to advertise their products.
Guest blogging is a highly technical term that really is only used by the online marketing and blogging community. At its core, it means you as an individual, or a business, writing or contributing on another entities marketing channels. A common example is a website specialist writing a post for a company that helps small businesses start. The post is for the company but it is written by the website specialist.
When your in marketing, you enter a world that borders the world of creativity and data. Saying this, the success of your marketing stops becoming systematic and more about your ability to leverage creativity and talent. This is a constant battle that I have to fight as I specialize in internet marketing and SEO. This conundrum has made me try to balance a level of creativity that can help create original content for clients while also harmonizing that with a commitment to tracking and analyzing data.
Most people can agree that talent is not enough. Success and fame is built on many circumstances. Some people will cry luck, environment, chance and the popularity of the time. The amalgam of factors make many people just shrug and walk away. And its the same for many field including music, sports and business. Your either lucky enough to be famous or you aren’t.
The deeper I get into marketing, the more I realize how little power a brand and marketer really has. The reason being that at the end of the day, you can have all the best graphics, product benefits and greatest advertising campaign. But if there is no one to receive it or to help spread the word, then there is no point. Marketing is something that is a collective unit. It necessitates the help of many individuals. This includes your customers, the media and influencers.
Marketing thrives in the digital world. Business lives in the physical world. Things like customer traffic, sales and profits are all still physical things. No doubt that as a small business you have thought about creating a digital marketing plan for your business. Social media posts, branded content and customer engagement will be a part of this new great marketing strategy that will take the store to the next level. However, at the end of the day, many small businesses spend weeks creating a beautiful marketing campaign, but few spend any time finding a way to track the campaigns.
Sunday comics are always the best. Even though newspapers have long been replaced by digital media, comic strips have this vintage style that remind me of the allure of a vinyl record. I remember always being a huge fan of Garfield comics. I loved that cat. That was the one thing I would get from the library when my mom would force me to read something.
Whether your an entrepreneur or a business who has never conducted a marketing campaign, your going to run into a problem. The only solution is marketing your marketing. Its a phrase I coined during my time at my university. The best way for me to explain what this means is by providing an example we all most likely have faced.