Follow the Narrative
I was driving into work today and ESPN was discussing a rather interesting topic. Many of their reporters are also their broadcasters or radio personalities. What was being discussed was the viability of UFC and if the sport needed its stars more than the stars needed the league. It was brought up that many reporters […]
Get in the Habit of Looking for Collaboration
Collaboration is the word that we all heard as Freshman in college. You know, being in those common rooms or classes and being taught that if we all hold hands, we can change the world. Well however, naive you think that is or if you still believe it, there is definitely some business success that […]
Organization is Key to Marketing
Failure in marketing isn’t about effort or creativity. Failure is lack of consistency. Consistency means the business staying committed to campaigns the whole way through. Excitement usually fades and people fall back into their old habits. Soon marketing is forgotten. Its like anything else really, diet or a fitness program. The way to get past this […]
What is an Influencer
What is an Influencer Influencers is a popular term used in the Marketing industry. Its a broad term for a figure who is particularly well respected in their industry and has a following of people who look to them for advice. There is no numerical or statistical barometer for determining if a person is an […]
How to Release A Product
Everyone wants to hit a home run. For anyone who plays baseball, obviously home runs aren’t everything. There is a lot more to the game. You want a good bull pin, people who can get on base and a defense that doesn’t commit errors. There is a lot to winning a baseball game. For marketing, […]
Be Different. Reap the Benefits, Accept the Consequences
Most people can agree that talent is not enough. Success and fame is built on many circumstances. Some people will cry luck, environment, chance and the popularity of the time. The amalgam of factors make many people just shrug and walk away. And its the same for many field including music, sports and business. Your […]
Marketing, Like Business, is About Who You Know
The deeper I get into marketing, the more I realize how little power a brand and marketer really has. The reason being that at the end of the day, you can have all the best graphics, product benefits and greatest advertising campaign. But if there is no one to receive it or to help spread […]
Quantifying Your Earned and Spent Marketing Dollars
Marketing thrives in the digital world. Business lives in the physical world. Things like customer traffic, sales and profits are all still physical things. No doubt that as a small business you have thought about creating a digital marketing plan for your business. Social media posts, branded content and customer engagement will be a part […]
Marketing Your Marketing
Whether your an entrepreneur or a business who has never conducted a marketing campaign, your going to run into a problem. The only solution is marketing your marketing. Its a phrase I coined during my time at my university. The best way for me to explain what this means is by providing an example we […]
The Benefits of Joining a Community for Your Business
Specialization can lead to loneliness. It’s true. No matter how good you are or how much you like to work independently, at the end of the day we would love to discuss our passions with our peers. It’s not always easy when at the office you’re seen as the expert. It’s not like you’re going […]