Everyone wants to hit a home run. For anyone who plays baseball, obviously home runs aren’t everything. There is a lot more to the game. You want a good bull pin, people who can get on base and a defense that doesn’t commit errors. There is a lot to winning a baseball game. For marketing, its the same. Very rarely is it just one thing that will get you a win. I recently came across a case by Google and how they used marketing channels accessible to small business to advertise their products.
Last night I conducted a social media audit. The point of the audit was to better understand the current social media presence for a client that Ron and I recently had signed. The new client’s major emphasis was Social Media. They wanted to be a part of the social media game, so naturally I needed to see how all the competitors were doing. After looking through about 8 different companies and all of their social media accounts, it offered a nice reminder to what separates the good from the bad. That thing is consistency.
Twitter Chats are pretty much the pinnacle of Social Media networking. They offer real time engagement on topics you want to discuss. Sometimes though, the most famous twitter chats just don’t work around your schedule. I know for myself, there are a couple Twitter Chats that are a little too early for me and because I work late, it gets difficult to wake up in time to participate. So I’ve had to go out and find Twitter chats that fit my schedule In order to help beginners who want to get started in Twitter Chats or your like me and your schedule (or sleep) is getting in the way, I’ve provided some resources.
The business environment right now is all about life hacking and efficiency. For small business owners and entrepreneurs, it is a life saver. Having to operate a business, manage a workforce and at the same time, be expected to create a successful complete marketing campaign is just too much. Personally, I run a marketing and design agency and handling marketing for our own business is hard enough.