May 23, 2016 Jason Khoo

Teach Something

Recently I’ve been learning kickboxing with a new training center. I’ve really enjoyed my time, especially when it comes to learning the techniques of fighting. One day after one of the sessions, I asked the head trainer if he would take a minute to help me with my footwork and the finer details of kickboxing. What started out as just 5 minutes of tweaking and working on my form eventually became 30 to 35 minutes worth of fighting instruction and strategy.

It got me to thinking. This would be a great series of blog posts. Isn’t that always the case though. After a nice conversation, you think how great it would be to put that into marketing. Yet I know how hard the translation from actually knowing and saying a concept is than writing a blog series. So today I wanted to devote some time in talking about some tricks for helping people write content.

What Do You Get Passionate About?

This makes writing easy. Writing is boring if you write about something you find boring. Think about your daily life. You have to be talking about your business on a daily basis. What parts of those conversations do you find the most interesting. When do you find yourself talking the most? That is what you should write about.

Don’t Try to be Perfect

Don’t try to perfect the writing. When we talk, we don’t think and critique every sentence. We just talk. Treat writing the same. Don’t worry about the grammar, punctuation and formatting. That only will inhibit the passion. Just go for it. Get all of the thoughts out onto a piece of paper, word document or wherever you are writing your piece.

Don’t worry about how many words. Or how profound something is. Just write.

Edit Later

Don’t worry about how it looks. Just edit later. What you’ll find is when you review everything you’ll notice a ton of things you can do. What I often find is that one blog post I wrote could actually turn into a series of blog posts. This happens a lot, because when your passionate about something, you tend to jump onto different topics. That’s the point though. In that one session you were able to get all your thoughts and ideas out.

Now you can have time to really refine those ideas and make them into better posts. As I always say, the point is consistency. Some posts will be great. some posts will suck. That’s okay.

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Jason Khoo

Jason is a graduate from California State University Fullerton's Mihaylo Marketing program. Starting his career in marketing consultancy as a sophomore, Jason went door to door asking businesses to give him a chance. From then on, Jason has been helping businesses understanding the vast bevy of marketing and online tools to help accomplish business goals on behalf of his clients. Jason writes at Ron Wave Design, his personal site and at medium (@jasonjkhoo).
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