February 26, 2016 Jason Khoo

User Generated Content And Community Make the Internet Awesome

Recently, I was going through YouTube and watching some old videos of the show, Inside the NBA. It’s your typical sports analyst show where it revolves around discussing the NBA. If you are a fan of basketball, you probably know the show. It wins its fair share of Emmy’s in addition to just being a staple of basketball culture.

Anyways, when I was watching some videos of old episode, I came across an oldie but goodie. Please watch the video, I guarantee its worth it.

All those memes and gifs they aired at the end of the video were user generated content. It was fans sending in their creations from Twitter. This is a perfect example of how a business (or show) can interact with its community and utilizing user generated content. Now of course, Inside the NBA has a huge advantage with its star power of Shaquille O’Neil and Charles Barkley, however, it should still show you the harmonious relationship that can be created.

The quality of the show is improved with the help of the audience. And together not only does the show get more entertaining, the audience is a part of it now. The icing on the cake was Shaq even offered $500 to the best gif which he would choose. To my understanding he picked this one,

How Can Your Business Capitalize

Of course, your business probably does not have the reach and following that Inside the NBA does, but what you do have is the community. The internet is for everyone. What your business can do is participate and offer value as well. Create memes, make gifs. Most importantly, don’t do it about yourself. You have to give value before you receive.

What I mean is if you own a donut shop and you wanted to participate in the Shaq falling meme contest, don’t make it blatantly about your company. Yes you can add a donut flair. but don’t force it. Just have fun with it. Over time people will notice that you are here to be an equal player, not to sell.

That’s where they key is. Every business wants the community to submit their content, but has your business contributed any content to anyone else. When there was a hashtag discussion or a local business was having a discussion, were you contributing at all? If you weren’t, what are the chances someone will contribute content to you?

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About the Author

Jason Khoo Jason is a graduate from California State University Fullerton's Mihaylo Marketing program. Starting his career in marketing consultancy as a sophomore, Jason went door to door asking businesses to give him a chance. From then on, Jason has been helping businesses understanding the vast bevy of marketing and online tools to help accomplish business goals on behalf of his clients. Jason writes at Ron Wave Design, his personal site and at medium (@jasonjkhoo).
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